OUR ETHOS

FOR DAILY LIFE

ELEVATED ESSENTIALS FOR DAILY ENJOYMENT

La Dailie is an elevated lifestyle brand dedicated to helping you find joy in the little things. We blend thoughtful design with everyday function to bring you considered collections of elevated essentials you can use and enjoy every day.

Each collection is thoughtfully designed with permanence in mind and the intention to be used day after day, season after season, year after year.

Made for those looking to live with less, but better.

OUR MANTRA

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FIND JOY IN THE LITTLE THINGS

La Dailie celebrates the beauty of ordinary moments and daily routines through our considered collections of jewellery, home and lifestyle essentials⁠ thoughtfully designed for daily life

OUR MISSION

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To live with less, but better.

OUR MUSE

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La Dailie is inspired by those who believe everyday life is worth celebrating.

People who find joy in morning rituals, shared meals, quiet evenings and simple routines.

They choose fewer, better things, appreciate thoughtful design, and understand that the objects we live with shape the way we experience each day.

OUR QUALITY

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We are committed to using only the highest quality material and sustainably producing our collections in small batches.

Everything we make is thoughtfully designed and made to be used and enjoyed every day

OUR APPROACH

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With a background in fashion and design both in New Zealand and New York; I felt increasingly overwhelmed by the constant demand for newness and the speed in which trends come and go.⁠
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I felt oversaturated at the amount of brands with 'hundreds of new arrivals' on their website each week.⁠
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I craved a brand that focused on simplicity, timelessness, and a curation of pieces that you can invest in and enjoy every day.⁠

⁠I hope La Dailie encourages mindful consumption and buying quality over quantity.

DESIGNED IN NEW ZEALAND

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La Dailie is self-funded, owned and operated by two Kiwi sisters who are following their dream of working together from across the Pacific to help bring a little joy to your day