The Fine Hoops in Gold

La Dailie stemmed from a desire to design and curate an evergreen collection of high quality, affordable, modern classic jewelry pieces that would never go out of style and to build a community of like-minded busy women who want to live with less, but better.

We believe our community deserves to be educated on what they’re buying and investing in.

OUR COMMITMENT

We are committed to using only the highest quality materials. To us, this means only using precious metals (18k gold and 925 solid sterling silver), for both plating and base metal materials.

This ensures our jewelry is hypoallergenic, water-resistant, anti-tarnish, anti-rust, long-lasting and designed to be worn everyday.

WHAT IS GOLD VERMEIL?

Gold Vermeil (ver-may) is the highest quality of jewelry, second only to solid gold.

Gold Vermeil is a universal standard of plated jewelry, and in order to be called Vermeil; the jewelry has to meet certain criteria: the gold plating must be at least 2.5 microns thick and the base metal must be sterling silver (a precious metal) and the gold karat must be at least 10k or higher.

Gold Vermeil is designed to have the look and feel of real gold, for a fraction of the price and is the highest quality jewelry for affordable luxury

AND HOW IS IT DIFFERENT TO REGULAR GOLD PLATING?

Not to be confused with regular plated jewelry where there is no standard to how thick or thin the plating is, and means that often the gold plating can be as thin as 0.1 microns, over non-precious base metals such as brass or stainless steel (prone to causing those awful skin reactions we’ve all experienced with cheap jewelry).

18K GOLD VS 14K GOLD

A karat is a unit of gold purity, it refers to the amount of pure gold there is in a piece of jewelry.

Gold comes in various purities, as follows:

18K gold is 75% pure gold

14K gold is 58.3% pure gold

9K gold is 37.5% pure gold

You may notice there is a lot of jewelry marketed as ‘solid gold’ when it is only 9K of gold. This means there is only 37.5% of pure gold, the color is a lot less ‘gold’ looking due to the high proportion of other metals and will tarnish over time.

Despite being far more expensive, we have chosen to use 18K gold for all of our Gold Vermeil jewelry, as it contains the highest percentage of actual gold resulting in a beautiful rich color, and feels more substantially heavy and luxurious to the touch than 9K or 14K gold.

We want you to feel rest assured that you are investing in the highest quality jewelry for everyday, but also be at an accessible price.

Founder note - I once invested in a pair of solid gold hoops and within a couple of months my son accidentally flicked one out of my ear and it was lost forever. Not a worthwhile investment. Inspired by this tragic tale, we have decided to offer single hoops, should you ever misplace one! Email us at hello@ladailie.com to purchase a single replacement hoop

TAKE CARE OF THE THINGS YOU CARE ABOUT

Caring for jewelry requires gentle handling and proper maintenance to ensure longevity and shine.

Here are our tips on how to care for your jewelry:

1. Avoid Exposure to Chemicals:

   • Remove your jewelry before swimming, showering, or using household cleaning products. Chemicals such as chlorine, bleach, and other harsh cleaners can tarnish or damage the gold layer over time.

2. Keep Away from Moisture:

   • Store your jewelry in a dry place when you're not wearing it. Avoid leaving it in the bathroom or other humid environments, as moisture can accelerate tarnishing.

3. Gentle Cleaning:

   • Clean your jewelry regularly to remove oils, lotions, and dirt that can dull its shine. Use a soft, lint-free cloth to gently wipe the jewelry clean after each wear.
   • For more thorough cleaning, prepare a mild soapy water solution using a few drops of gentle dish soap in warm water. Dip a soft cloth or a soft-bristled toothbrush into the solution and gently scrub the jewelry. Rinse with clean water and pat dry with a soft cloth.

4. Avoid Abrasive Materials:

   • Avoid using abrasive materials or harsh chemicals to clean your gold vermeil jewelry, as these can scratch or wear down the gold layer.

5. Store Properly:

   • Store your jewelry in a jewelry box or pouch to prevent it from scratching or tangling with other pieces. You can also store each piece in separate compartments or pouches to avoid friction and potential damage.

6. Avoid Excessive Wear:

   • Limit wearing your jewelry during activities that involve heavy physical labor or activities where the jewelry might get knocked or scratched.ally replated by a jeweler who specializes in gold vermeil jewelry.

By following these care tips, you can preserve the beauty and quality of your jewelry for years to come. Or, if you're like us; and don't reallyyyy have the time to care for your jewelry in the most careful way every day (and don't need another thing to feel bad about not getting round to) just USE and ENJOY your jewelry every day; knowing that you have invested in the highest quality plated jewelry and it'll last as long as possible.

SHIPPING

USA

Free shipping, always. Your order will ship within 1-3 business days from our Los Angeles location.

New Zealand

Free shipping, always. Your order will ship within 1-3 business days from our Auckland location.

Australia

Free shipping, always. Your order will ship within 1-3 business days from our Auckland location.

RETURNS

We have a 14-day return policy, which means you have 14 days after receiving your item to request a return.

To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging.

To start a return, you can contact us at hello@ladailie.com.

If your return is accepted, we’ll send you a return shipping label, as well as instructions on how and where to send your package.

Items sent back to us without first requesting a return will not be accepted.

You can always contact us for any return questions at hello@ladailie.com.